While the potential universe of users was vast, the budget wasn’t. So ZWO took a “blitz” approach by creating an integrated PR, social and digital strategy, and identified the key influencers within the tech, consumer electronics and shopping industries to secure successful partnerships. Through Periscopes, twitter chats and blogger endorsements, we created endless conversation to perpetuate the greatest reach in real-time. Simultaneous digital spend was allocated to a highly targeted acquisition strategy, adjusted on a weekly, sometimes daily, basis. And users soared.
ahead of deadline
in cross promotion
Digital campaign earned a
From naming and positioning to logo development, we made the Badazoom brand a really big deal.
Through emails and display, social and pre-roll ads, we created a fully integrated marketing campaign full of personality.
With the holiday season fast approaching, we connected with every influencer marketing opportunity to help boost awareness, followers and sales.