THE CHALLENGE

Badazoom, the only vendor-neutral consumer electronics search engine available, launched in the fall of 2015 as a start-up. To make a meaningful impact over the highly competitive, overly saturated online holiday shopping season, ZWO was tasked to brand Badazoom, design and launch a new site, and create an aggressive digital campaign in order to reach a pre-determined amount of new users by year-end.

THE SOLUTION

While the potential universe of users was vast, the budget wasn’t. So ZWO took a “blitz” approach by creating an integrated PR, social and digital strategy, and identified the key influencers within the tech, consumer electronics and shopping industries to secure successful partnerships. Through Periscopes, twitter chats and blogger endorsements, we created endless conversation to perpetuate the greatest reach in real-time. Simultaneous digital spend was allocated to a highly targeted acquisition strategy, adjusted on a weekly, sometimes daily, basis. And users soared.

THE RESULTS

Exceeded registered users goals

ahead of deadline

Engaged key influencers

in cross promotion

Digital campaign earned a

Gold ADDY award

SELECT WORK

Brand Identity

From naming and positioning to logo development, we made the Badazoom brand a really big deal.                                                                                                                                                                                                        

Integrated Marketing Campaign

Through emails and display, social and pre-roll ads, we created a fully integrated marketing campaign full of personality.                                                                                                                                                                                                        

INFLUENCER MARKETING

With the holiday season fast approaching, we connected with every influencer marketing opportunity to help boost awareness, followers and sales.