Two guys had a vision: To become the top provider of student housing worldwide with a diverse property portfolio. To get there, they needed a clear brand of their own, a strong corporate identity, and a marketing strategy for rapid growth. But first, they needed a strategy that speaks to college students.


Our strategy rested on one key insight: “It’s not about the pool. It’s about what happens at the pool.” With that, we cut through the already saturated market clutter of amenity and price-driven sales tools by building and promoting a lifestyle – a fully-loaded college living experience students couldn’t find anywhere else. From unique building features, to community-centric amenities, to socially conscious events, ZWO touched every part of Campus Crest’s Grove, Copper Beech and evo brands’ touch points, from inception to one of the largest public offerings the industry had ever seen.


Grew from a start-up to 

second largest

public provider of student housing in 8 years

Named one of the top

500 fastest growing companies

in America by Inc. Magazine

Expanded to

81 locations


Launched the NEXT Initiative,

which works to create sustainable social and environmental change


Garden-style apartments with a fully-loaded lifestyle.                                                                                                                                                                                                        THE GROVE PORTFOLIO >

A higher standard of urban living.                                                                                                                                                                                                        EVO PORTFOLIO >

A level up from multi-level townhomes.                                                                                                                                                                                                        COPPER BEECH PORTFOLIO >