THE CHALLENGE

When wholesale apparel giant, Delta Apparel, acquired Salt Life from its regional beginnings, ZWO was charged with helping create a brand look and tone for the national beach-going consumer, via a new online retail sales strategy. In a saturated marketplace with low awareness in a few peripheral markets, Salt Life needed new life.

THE SOLUTION

Our strategy was vital. To build a brand that lived beyond the page. Shirking the traditional point-and-shoot catalog approach, ZWO presented Salt Life as the backdrop to a saltwater lifestyle via a new website, social strategy, display ads and targeted email campaigns. By connecting real life moments on the water, with real people, a cult-like community was born and Salt Life shirts, hats, and bumper stickers unified an entire nation of enthusiasts in less than one year.

THE RESULTS

Revitalized E-Commerce 

with a fresh website and strategic email marketing

Helped grow social media Facebook community from

0–471,809

Doubled year-over-year e-commerce sales

Included in Internet Retailer’s 

Top 100 Retail Sites of the Year

SELECT WORK

ECOMMERCE AND WEBSITE DESIGN

With new website development and design, we attracted surfing, fishing, diving and beach-going enthusiasts into an online community that felt just like home, but with more salty swag.

AN AWARD-WINNING WEBSITE

Moving the needle requires more than a fancy website. From the community of ocean-loving guest bloggers to the seamless functionality and interface needed for successful ecommerce, we were committed to offering the best user experience and as a result, were awarded Best of the Web (within the first year) in Internet Retailer’s Top 100 Sites.

EMAIL AND AFFILIATE ADS

Salt Lifers are proud and our email marketing and digital ad strategy gave them a million and one ways to show it. With new items and messaging that spoke all things salt and sea, product sales soared.

HOMEPAGE SLIDES

Through fresh photography and design, we captured the hottest new items - and moments - to create homepage slides that made an impression.

SOCIAL MEDIA

Salt Life fans spend more time on the water, but our social approach was simple: Engage them every time they’re not. Through relevant content and conversation, we nurtured the growing cult-like community to nearly 500 thousand friends, fans and loyal followers.