Our strategy was vital. To build a brand that lived beyond the page. Shirking the traditional point-and-shoot catalog approach, ZWO presented Salt Life as the backdrop to a saltwater lifestyle via a new website, social strategy, display ads and targeted email campaigns. By connecting real life moments on the water, with real people, a cult-like community was born and Salt Life shirts, hats, and bumper stickers unified an entire nation of enthusiasts in less than one year.
with a fresh website and strategic email marketing
Helped grow social media Facebook community from
Included in Internet Retailer’s
With new website development and design, we attracted surfing, fishing, diving and beach-going enthusiasts into an online community that felt just like home, but with more salty swag.
Moving the needle requires more than a fancy website. From the community of ocean-loving guest bloggers to the seamless functionality and interface needed for successful ecommerce, we were committed to offering the best user experience and as a result, were awarded Best of the Web (within the first year) in Internet Retailer’s Top 100 Sites.
Salt Lifers are proud and our email marketing and digital ad strategy gave them a million and one ways to show it. With new items and messaging that spoke all things salt and sea, product sales soared.
Through fresh photography and design, we captured the hottest new items - and moments - to create homepage slides that made an impression.