The smoother the baby, the softer the sell.

The solution was simple and so was the messaging. Babies are happier with better protection, and moms are happier when saving money. A win-win! Especially with a face that cute.

The most complex environment needs a simple strategy.

Because the Tippy Toes product includes bath products, foods and even accessories, we leveraged an ‘everybody wins’ in every possible category and positioned Tippy Toes as the new kid on the baby block that offered the same quality at a lower price.

The most complex environment needs a simple strategy.

Because the Tippy Toes product includes bath products, foods and even accessories, we leveraged an ‘everybody wins’ in every possible category and positioned Tippy Toes as the new kid on the baby block that offered the same quality at a lower price.