Our strategy was absolute: To know the shopper. With each brand, an in-depth persona was developed to help align her/his purchase intent with Topco brands’ core offerings…in seven words or less. In each case, honing in that balance between the emotional and rational appeal to specifically incent trial, not only moved the needle in notoriously crowded retail environments, but breathed new life into brands that had been forgotten.
from national brand equivalent
from the American Advertising Federation
National ‘best-of nature’ value-driven grocery brand offering organic and natural ingredients. FULL CIRCLE PORTFOLIO >
Value-driven household products with over 650 items from paper and kitchen products to cleaning supplies. SIMPLY DONE PORTFOLIO >
Premium pet care brand found in mainstream grocery retailers. PURE HARMONY PORTFOLIO >
Mainstream pet care brand found in grocery retailers.
National, leading grocery brand equivalent to frozen meals, sides and snacks.
Value-driven, national equivalent grocery baby care products. TIPPY TOES PORTFOLIO >